Email Designing Guidelines
Email Designing can be done differently from the usual web designing.
Make sure to follow below tips for email designing.
Make sure to follow below tips for email designing.
1) Make Use of Tables Instead of Divs. Table layout is more basic and easy layout as we can nest them to build the more convincing Layout and we can manage deeper levels with it. These will be the building blocks of your email.
2) Make proper use of CSS. Try to avoid use of CSS instead use text formatting inline within the HTML. If you cannot avoid using CSS then use Inline CSS Instead of Putting CSS in the Head Section. Well you can put CSS declaration in the <head> section but some ISPs strip that straight out. So you should go with the Inline CSS declaration.
3) Avoid use of Scripting. Do not use any kind of scripting such as JavaScript as most email clients will register JavaScript as a virus. While JavaScript is frequently used on web sites, it should not be included in your email marketing campaigns.Because all major email clients will strip out the JavaScript anyway, it’s just a waste of your time to develop an email that requires JavaScript to function. It may also hurt your deliverability and land you in the spam folder.
4) Make sure to use proper HTML tag. Generally ‘b’ tag is used for bolding, but instead of using this tag try ‘Strong’ tag. Because ‘b’ tag is mostly used by spammers and many filters have begun to take notice.
Similarly do not use TBODY tags in your code. Some of the ISPs treat this tag as a spammer notification.
5) Use correct way to add Attachments in your email. Use Proper and correct way to add attachments in your email. Do not send the attachment directly instead of this host that file on the web and link to it. Direct attachments can often trigger spam filters so there are more chances that you’re reach to inbox with a link. You can also have whole track of viewers who views that file.
Also if you want to get videos into your email then the better way is to use screen shots that link to the actual content hosted on your site.
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