Email Marketing

Spam free Marketing

Email Marketing is probably the best and definitely the cheapest way to build a relationship with your customers. Email marketing is not just an advertising of your product through emails on a weekly or monthly basis. Email marketing indeed works, because internet business owners are able to market directly to their customers as well as build a relationship with them.But still one big fear of being called a spammer can prevent the success of email marketing.

Spam is treated as unwanted content and is very unethical way of internet marketing. Simply stated, it means sending promotional email messages to people who didn't ask that. If you try to spam, you may be banned by your ISP (Internet Service Provider) and never be able to send messages from your email account again. That's strong reason why you shouldn't spam.

Spam filters exist to stop unnecessary content from reaching our inboxes, but what if your convincing email campaign is being filtered as spam? What happens if your email campaigns are treated as junked before recipients ever see them. We also think why this happens and what can be done about it. So here I’d discussed some points which explain the spam filtering rules .We can manage healthy email marketing campaigns by understanding some common factors that can influence the spam rating of your campaign.

Very firstly, understand the process. The most common method for filtering spam is the points system. Spam filters have a list of elements that they consider to be key spam criteria. Each of these elements present in your email will earn it a certain number of points. Earn enough points (the limit varies across servers) and your message will be filtered as spam.

Obviously More classy filters uses some different analysis techniques. However applying the same basic rules will always help.

• Make Sure to have equal balance of Text and Image in your email. Use balanced email content. Email that contains too heavy image is the most common reason of campaigns going to spam. This can be a cause of problem if your campaign is big image and not having any text or hardly have it. So Avoid. big images and make balance of two i.e. Image and Text.

• Avoid words that trigger Spam Filters. Some words and phrases increases your email Spam points. There are set of words such as ‘Free’,’ Earn Extra Income’ or many others can cause the problem even when they are used sensibly. Similarly showing extra enthusiasm is also a problem like including so many exclamation marks and Quotation marks also increase your spam points.

• Use Small and Plain text in Subject line. Subject line content can earn the Spam points. Hot words as described above can be problematic here as well. Also Big subject lines can get the attention of spam filters.

• Do proper content formatting. Don’t express over enthusiasm when you format the text in your email. Lot of bold letters and much colorful text in your email can increase your spam points. Also avoid the Capital letters, long text in your content.When it comes to the point of Email content and formatting, be careful that your email should not contain too many links. Large number of links in your email can earn the spam points. If it is necessary to add more links then try some other substitute of it.

• Avoid poor HTML coding .If your HTML is poorly coded then spam filters may treat your email as a spam. So if you are not so good at HTML designing then higher someone else who can do this job perfectly. Spammers are notoriously bad coders. If your HTML is sloppy then spam filters may assume that your campaign is spam. This could also be the case if you’ve used MS FrontPage or Word to code your design, so if your HTML skills are not so hot then why not use our Campaign Designer to create your emails? No coding knowledge is needed and you can still produce some cracking results.

• When you come to format the text in your email, don’t go too crazy. Using a lot of bold or brightly colored text can earn your campaign some spam points. Making your text very big or typing all in capitals is also not recommended.

Lastly, test your campaign before sending and also preview it. Make sure to test all these points for your email campaign.