Terms

Email Marketing Terms

Email
The transmission of computer-based messages over telecommunication technology.

Email Marketing
The promotion of products or services via Email.

Opt-in email
Email that is explicitly requested by the recipient.

Campaign
A coordinated set of individual email marketing messages delivered at intervals and with an overall objective in mind.

Spam
Unwanted email usually sent without the recipient's permission.

Privacy
The quality or condition of being free from unsanctioned intrusion. Communications need to reassure the prospect through clear, accessible and enforced assurances so he/she can feel comfortable about providing personal information and transacting business.

Mailing list
A group of email addresses to which specific mailings are sent.

Recipient
The end user who requested the email from the sender, usually identified by the email address in the ‘To’ line.

Sender
The person or organization responsible for transmitting the email, usually identified by the email address in the ‘From’ line.

Subject Line
The title of the email communication. This is the first (and hopefully not last) element of the communication recipients will see when they access their email. It has to grab attention and be credible or the email will not get opened.
 
Targeting
Selecting a portion of the mailing list with similar demographic values to send messages relevant to those demographics.